FMCG Category Strategy Project Intern (TikTok Shop by Tokopedia) - 2026 Start

Join the dynamic world of e-commerce strategy with TikTok Shop by Tokopedia as a FMCG Category Strategy Project Intern! The digital marketplace is evolving at an unprecedented pace, and this role offers a unique opportunity to shape the future of Private Advertiser in Jakarta Raya. As a Category Strategy Project Intern, you'll dive into the heart of FMCG e-commerce, working closely with top-tier brands and cutting-edge digital platforms.

Every day, you'll collaborate with a talented team of strategists, data analysts, and marketing experts to develop and implement innovative strategies that drive sales and engagement. You'll leverage industry-leading tools like Google Analytics, Meta Ads Manager, and TikTok Ads Manager to analyze performance, optimize campaigns, and create data-driven insights. This is your chance to gain hands-on experience in a fast-paced, high-growth environment.

📋 Tanggung Jawab Pekerjaan

• Conduct market research and competitive analysis to identify trends and opportunities in the FMCG category.
• Develop and implement category strategies, including product assortment, pricing, and promotional activities.
• Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns.
• Analyze campaign performance using data analytics tools and provide actionable insights.
• Create and maintain detailed reports and presentations for stakeholders.
• Stay updated with industry trends and best practices in FMCG e-commerce.
• Assist in the development of training materials and resources for the team.
• Participate in brainstorming sessions and contribute to innovative ideas for category growth.

🎓 Kualifikasi & Syarat

• Currently pursuing a degree in Business, Marketing, Economics, or a related field.
• Strong analytical skills with proficiency in Excel and data analysis tools.
• Familiarity with digital marketing platforms like Google Ads, Meta Ads, and TikTok Ads.
• Basic knowledge of e-commerce and FMCG industry trends.
• Excellent communication and presentation skills.
• Ability to work in a fast-paced, dynamic environment.
• Strong problem-solving and decision-making skills.
• Proficiency in English (written and spoken).

🛠️ Keahlian

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